Oh the irony of word choice.
Follow. Unfollow. Friend. Defriend. Poke.
Ask yourself how many boys, guys, dudes, and bros are out there in the world as followers, frienders, poke-ers.
Ask yourself how many men do likewise.
Lead, obey, ally, comrade, united, forge, clash. The not-nice words are mothballed to history. But mark my words, they always reappear.